Advertising in Telegram: How to Promote Your Brand for the Fastest-Growing Messaging App
Advertising in Telegram: How to Promote Your Brand for the Fastest-Growing Messaging App
Blog Article
With over 900 million monthly active users, Telegram has become one of the very popular messaging platforms on earth. What started as being a privacy-focused option to WhatsApp has evolved into a full-fledged ecosystem for communities, content creators, businesses — and advertisers.
In this information, we’ll explore how telegram channel advertising, computerized devices unique, and exactly how you can use it growing your brand or business effectively.
???? Why Advertise on Telegram?
Telegram offers several advantages that make it an ideal platform for advertisers:
Highly Engaged Audiences: Telegram channels and groups foster strong communities rich in interaction rates.
Niche Targeting: You can promote to very specific interest groups, from copyright and tech to fitness and fashion.
Global Reach: Telegram is particularly popular in regions like Eastern Europe, South Asia, the Middle East, and Latin America.
Ad-Free User Base (Until Recently): Telegram introduced official ads only in late 2021, and so the platform remains relatively new for advertisers — meaning lower competition and much better ROI.
????️ Main Advertising Methods on Telegram
There are three main solutions to advertise on Telegram:
1. Telegram Sponsored Messages (Official Ads)
In 2021, Telegram launched Sponsored Messages, that happen to be native ads shown in public areas channels with 1000+ subscribers.
Key Features:
Text-only format (no images or videos yet)
Up to 160 characters
Shown to relevant users based on the channel's theme and language
CPC (Cost-per-Click) bidding model
Link tracking and analytics supported
To get started: Visit Telegram Ads Platform and register your business.
2. Influencer or Channel Advertising (Unofficial)
This is easily the most popular method of advertising on Telegram. You pay Telegram channel owners or group admins straight to post your articles.
Typical Ad Types:
Sponsored posts or product shoutouts
Banner promotions or pinned messages
Giveaways, contests, or collaborations
Where to Find Channels:
Telegram itself (search or explore relevant channels)
Marketplaces like Telega.io, AdGram.io, or Telemetr.io
Tips:
Check engagement (not only subscriber count)
Ask for performance stats before buying
Use UTM links or promo codes to trace ROI
3. Your Own Telegram Channel or Bot
Build your personal audience and advertise straight to them. This is much more of a long-term strategy, but probably the most powerful.
Ways to develop and monetize:
Share valuable content (niche-focused)
Promote products, services, or affiliate links
Use bots or mini apps to interact users
Sell ad space with other brands
???? Best Practices for Telegram Advertising
Target the Right Audience:
Focus on relevance, not only numbers.
Smaller, niche channels often convert much better than huge, generic ones.
Use Clear Calls to Action (CTAs):
“Join our channel,” “Click for more information,” or “Use code TELE10 for 10% off.”
Track Performance:
Use UTM parameters, promo codes, or tracking links (like bit.ly or Google Analytics).
Be Transparent:
Telegram users appreciate authenticity — avoid overly salesy language.
Test and Scale:
Start with a small budget, test different channels and formats, then scale based on results.
???? How Much Does Telegram Advertising Cost?
Prices vary widely depending on:
Channel size
Audience location and niche
Type of promotion
Estimated costs (as of 2025):
Small channels (1k–10k members): $5–$50 per post
Medium channels (10k–100k): $50–$300
Large channels (100k+): $300–$1000+
Sponsored messages on Telegram Ads start at €2 per 1000 impressions, determined by targeting and competition.
???? Telegram Ads vs. Other Platforms
Feature Telegram Ads Facebook/IG Ads Google Ads
Ad Format Text-based Image/Video Search, Display
Targeting Based on channel/topic Behavioral/Demographic Keyword/Demographic
Cost Low to moderate Moderate to high Moderate to high
Organic Reach High Low N/A
Direct Access Yes (via bots/groups) No No
Telegram ads tend to be community-driven, driving them to perfect for companies that rely on trust and niche appeal.
???? Is Telegram Advertising Right for You?
Telegram advertising is really a strong fit if:
✅ Your audience has already been active on Telegram
✅ You sell e-books, services, copyright, tech, or education
✅ You want high engagement over mass impressions
✅ You're looking for a cost-effective and direct channel
It may not be the best choice should you be targeting general audiences who will be not familiar with the app otherwise you require rich media ad formats like video.
Telegram has stopped being just a messaging app — it’s an advertising and marketing platform with real potential for brands and creators. Whether you're buying sponsored messages, working with influencers, or building your individual community, Telegram offers the most underrated and high-ROI ad opportunities in today’s digital landscape.